Colonial Williamsburg Foundation - Page 2 - Case Studies – Specialized Equipment - Transportation Solutions

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Penske brought knowledge, experience and professional resources to the partnership. In addition, Penske offered every existing vehicle maintenance employee a job and provided cross training on various types of equipment, making their employment more secure and rewarding. With continued training and education, Penske technicians remain knowledgeable on the latest maintenance practices and cost-saving techniques, which improves fleet performance and employee morale.

"[We] like the idea that we can turn to someone when we have a problem. Having professionals with knowledge all over the country that you can call on is particularly advantageous."
Kurt Reisweber, Fleet Manager The Colonial Williamsburg Foundation, Williamsburg, Virginia

Value-added benefits

When the new facility opened in 2005, it was agreed that The Colonial Williamsburg Foundation would own it and Penske would lease space in the main building and surrounding parking areas to provide all maintenance needs to the Foundation. The Foundation receives an additional revenue stream from leasing building space, which partially offsets facility operation costs. The local public bus authority, Williamsburg Area Transport, also leases office and parking space, helping to cultivate important relationships with the public and community.

This open-shop facility allows Penske to service other customers. To accommodate a constant stream of business, the facility is staffed with over 20 associates, working two shifts, six days a week, on-call around the clock. Extended hours provide peace-of-mind to the Foundation since its essential transportation operates from about 6:00 a.m. until 10:30 p.m., with some vehicles always in use.

The new facility, unlike others that Penske leases, is equipped for retail business. Penske accepts credit card payments for tour buses wanting fuel, washing services, restroom disposal treatment, and light maintenance services. Repeat customers can even be direct billed. The CNG fuel island, owned by the Foundation, offers environmentally friendly compressed natural gas to fuel Foundation-owned CNG buses. All of these conveniences, along with the bus driver lounge, help keep buses away from the Historic Area, thereby reducing emissions and traffic intrusiveness.

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Value-added benefits