Enhance Your Fleet's Identity by Branding Equipment

A closeup of hands putting a logo onto the side of a white box truck.

Branding commercial trucks and trailers can make equipment stand out, increase brand visibility and reinforce a fleet’s market presence. There are several ways fleets can ensure their name, logo and identity are prominently displayed on equipment, whether it is leased, rented or owned.

Decals, Graphics and Lettering

One of the most effective ways trucking companies can brand their equipment is through decals, graphics and lettering. Options can include full wraps to cover the entire surface of the truck, or decals and lettering to focus on key branding areas, such as the cab doors, cargo box, air deflector, rear door and more.

Penske Collision Repair has several locations across the country that offer professional decaling services, applying or reapplying custom decals to ensure consistency across the fleet. Trained technicians use high-quality materials and precise application techniques to ensure decals are durable, weather-resistant and good-looking.

High-Quality Paint

A consistent color scheme can make a fleet look cohesive and professional. Consistent use of color builds familiarity and strengthens the company’s presence on the road. From simple paint jobs to precise color matching, Penske’s certified technicians can professionally refinish a Penske truck or owned equipment so the trucks will match the rest of the fleet’s equipment with the exact custom paint color.

Penske Collision Repair centers are PPG paint certified. Penske and PPG back the paint and work with a performance warranty that provides extended protection. PPG is a global supplier of paints and coatings for transportation and other industries.

Magnetic Signs

Magnetic signs offer a flexible and cost-effective branding solution for trucking companies. These signs can be easily applied and removed for a temporary yet professional-looking solution. They don’t offer the same high-impact visibility as custom-painted or professional decals but can allow companies to switch out branding quickly for different clients, campaigns or seasonal promotions without permanent alterations.

To learn more about options for branding your equipment, contact us today.