Penske Expands Direct OEM Data Connectivity

New integrations support more proactive fleet management

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Access to timely, accurate vehicle data can help improve fleet operations, equipment maintenance and cost control. As telematics capabilities and embedded connectivity evolve, more data streams are coming directly from the vehicle. Penske is now receiving vehicle data directly from original equipment manufacturers (OEMs), including Freightliner and International.

For leasing customers operating OEM data-enabled units from model year 2023 or newer, enrollment in the Penske Data Platform no longer includes manual steps, making it simpler and faster to access fleet management tools.

The Benefits of Greater Connectivity

OEM-connected telematics systems are increasingly viewed as a more consistent and scalable data source. Because these systems are integrated during the manufacturing process, they eliminate the need for additional hardware and reduce the variability that can come with aftermarket devices, resulting in a more seamless data flow.

Vehicles continuously transmit information on engine diagnostics, fuel usage, battery health and driver behavior through secure cellular connections. Because the data originates from onboard systems, it is typically more complete and aligned with how the vehicle is designed to operate. At the same time, activation can occur remotely, so fleets don’t need to schedule installations or take equipment out of service, reducing downtime.

Operational Impact for Customers

Fleets composed entirely of MY2023 or newer units, along with new vehicle deliveries, can be enrolled automatically in the Penske Data Platform. That enrollment provides faster access to tools such as Proactive Alerts and Catalyst AI, which help to identify potential maintenance issues earlier and allow fleets and maintenance teams to address problems before they result in unplanned downtime.

Customers already using third-party telematics service providers (TSPs), such as Geotab or Samsara, don’t need to adjust their current setup. Penske’s OEM integration is designed to complement existing systems rather than replace them. Fleets operating a mix of model years can still enroll in the Penske Data Platform manually.

Preparing for What’s Ahead

The shift toward direct OEM connectivity is also tied to longer-term developments in fleet technology. As embedded telematics systems become more advanced, they are expected to support a wider range of use cases, including predictive maintenance, electric vehicle battery monitoring, charging behavior analysis and lifecycle management.

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